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Simple Heuristics That Make Us Smart

Gerd Gigerenzer, Peter M. Todd, ABC Research Group




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 | #659619 in Books |  2000-09 | Ingredients: Example Ingredients | Original language:English | PDF # 1 |  5.80 x1.20 x8.80l,1.38 | File type: PDF | 416 pages

||2 of 2 people found the following review helpful.| Our computerized approaches to decision making are wrong! This book can help.|By Michael Valenzuela|This book contains a collection of essays discussing how intelligent creatures actually make decisions. The book presents a dichotomy of formal/standard approaches (e.g., multiple linear regression) and fast & frugal heuristics. The following comparison is a little unfair, but it| ||"How do people cope in the real, complex world of confusing and overwhelming information and rapidly approaching deadlines? This important book starts a new quest for answers. Here, Gigerenzer, Todd, and their lively research group show that simple heuristics

Simple Heuristics That Make Us Smart invites readers to embark on a new journey into a land of rationality that differs from the familiar territory of cognitive science and economics. Traditional views of rationality tend to see decision makers as possessing superhuman powers of reason, limitless knowledge, and all of eternity in which to ponder choices. To understand decisions in the real world, we need a different, more psychologically plausible notion of rati...

You easily download any file type for your gadget.Simple Heuristics That Make Us Smart   |  Gerd Gigerenzer, Peter M. Todd, ABC Research Group. I really enjoyed this book and have already told so many people about it!

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