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Marketing Research: An Applied Orientation (5th Edition)

Naresh K. Malhotra




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 | #602865 in Books |  2006-07-08 | Ingredients: Example Ingredients | Original language:English | PDF # 1 |  11.24 x1.59 x8.72l, | File type: PDF | 864 pages

||3 of 3 people found the following review helpful.| Lazy Textbook|By Jen L|When a textbook is as expensive as this one, I generally have high expectations. I just have to ask, how can the publishers justify a textbook retailing for THIS MUCH and still be too lazy to include a glossary in the back of the book?

Also, the material is far too repetitive. I expect some repetition in textbooks to reinforce base concepts,|About the Author|

Dr. Naresh K. Malhotra is Regents' Professor (Highest Academic Rank in the University System of Georgia), College of Management, Georgia Institute of Technology. He is listed in Marquis Who&rsqu

For graduate and upper-level undergraduate courses in Marketing Research and Marketing Data Analysis.

Marketing Research: An Applied Orientation, 5e allows students to actually experience the interaction between marketing research and marketing decision-making.



You easily download any file type for your gadget.Marketing Research: An Applied Orientation (5th Edition)   |  Naresh K. Malhotra. A good, fresh read, highly recommended.

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