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Computational Advertising: Techniques for Targeting Relevant Ads (Foundations and Trends in Information Retrieval)

Kushal Dave, Vasudeva Varma




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 | #4085477 in Books |  2014-10-31 | Original language:English | PDF # 1 |  9.21 x.37 x6.14l,.56 | File type: PDF | 174 pages

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Computational Advertising (CA), popularly known as online advertising or Web advertising, refers to finding the most relevant ads matching a particular context on the Web. The context depends on the type of advertising and could mean the content where the ad is shown, the user who is viewing the ad, or the social network of the user. CA is a scientific sub-discipline at the intersection of information retrieval, statistical modeling, machine learning, optimization, large...

You can specify the type of files you want, for your device.Computational Advertising: Techniques for Targeting Relevant Ads (Foundations and Trends in Information Retrieval)   |  Kushal Dave, Vasudeva Varma. I really enjoyed this book and have already told so many people about it!

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